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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Email Address
B) Subscriber ID
C) Application ID
D) Product Code
E) Name

2. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

A) Tokenized Sending
B) Field level Encryption
C) Transparent Data Encryption
D) Key Management

3. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Building desirable sending history and data will be variable based on list size and engagement.
B) Sending in large volumes will alert ISPs the new IP Address is now in use.
C) The IP address is on reserve, is already in use, and has an email sending history.
D) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

4. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Campaign Email Tracking Report
B) Email Performance Over Time Report
C) Account Send Summary Report
D) Email Send Report

5. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Target Data Extension
B) Safehouse
C) Selected SFTP folder
D) Original SFTP folder

Solutions: