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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
D) Create three distinct Attribute Groups that link each data extension directly to Contacts.

2. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Enable IP Whitelisting
B) Add a Domain to the Export Email Whitelist
C) Enforce Export Email Whitelist
D) Edit the entity Verification Settings

3. A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

A) Correct Send Log template is selected
B) Send Logging is available for A/B tests
C) Data retention settings is specified
D) Send logging is enabled for the send

4. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
B) Import File Activity > three Send Activities to the master data extension.
C) Three Send Activities to the master data extension.
D) Three Filter Activities > three Send Activities to the filtered audiences.

5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Text
B) Boolean
C) Number
D) Decimal

Solutions: