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Instant Download Salesforce : AP-216 Questions & Answers as PDF & Test Engine
- Exam Code: AP-216
- Exam Name: Marketing Cloud Personalization Accredited Professional
- Updated: Aug 21, 2026
- No. of Questions: 122 Questions and Answers
- Download Limit: Unlimited
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management |
| Topic 2: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 3: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 4: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
| Topic 5: Activation | 18% | - Campaign optimization and measurement - Campaign creation and execution - Open-time email campaigns - A/B testing setup and analysis - Mobile and server-side campaigns |
| Topic 6: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 7: Sitemap | 18% | - Unified customer profile building - Content zones configuration - Web SDK implementation - Catalog and page mapping - Sitemap design and best practices |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are base item types that an administrator can use in a Catalog?
A) Product, Article, Blog Past
B) Name, Dimensions, Attributes
C) Product, Name, Description
D) Product, Category, Article
2. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to setup a filter, then use the filter in campaign statistics
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to set a global goal
D) Use engagement compare functionality to see the differences in key metrics and behaviours
3. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Server-side campaign
B) Mobile campaign
C) Web campaign
D) Email campaign
4. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
5. What are the components of an interaction studio web campaign? [check]
A) Email capture, homepage, and product requisite
B) Affinity, infobard and attribution window
C) Experience, template, and content Zone
D) Configured recipe, visitor profile, and content window
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: Only visible for members | Question # 5 Answer: C |
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