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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment creation and management - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration |
| Sitemap | 18% | - Web SDK implementation - Unified customer profile building - Catalog and page mapping - Content zones configuration - Sitemap design and best practices |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Activation | 18% | - Campaign creation and execution - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Open-time email campaigns |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A) Ingredients
B) Exclusion
C) Booster
D) Variation
2. How does IS define web template?
A) A google Chrome Extension
B) The events and behavior of what will be captured on the websites
C) A repeatable framework used to create a web campaign
D) An area on your site that a developer has configured.
3. What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
A) The dimensions of the Content Zone.
B) The name of the Content Zone.
C) The CSS selector of the DOM element.
D) The associated page type
4. What is a rule criteria that you can use in the segment creation process?
A) Email Click Throughs
B) Dimensions
C) Actions
D) Social Mentions
5. What three components are defined by the developer in the Sitemap?
A) Content Zones
B) Page Types
C) Events
D) Campaigns
E) Promotions
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B,C | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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