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Adobe Marketo Engage Architect Master Sample Questions:

1. During an audit, it's found that workflows are causing system delays.
What should be your first step?

A) Optimize existing workflows
B) Remove low-priority workflows
C) Increase database capacity
D) Train the team on workflow creation

2. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
B) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs
C) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
D) Limit the number of records being synced by pausing all active campaigns.

3. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Implement naming conventions for campaigns
B) Reduce the number of campaigns
C) Consolidate all campaigns into one workspace
D) Remove inactive campaigns

4. What is a "detour" in a lifecycle model?

A) A lead that bypasses the initial stages of the lifecycle
B) A fallback stage for inactive leads
C) A temporary change in the lifecycle path due to specific conditions
D) A manual override in lead scoring

5. What is the most critical aspect of designing an efficient data schema in Marketo?

A) Limiting data fields to mandatory inputs
B) Using only static lists for segmentation
C) Avoiding relational data structures
D) Ensuring field mappings align with external systems

Solutions: