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Adobe Marketo Engage Architect Master Sample Questions:

1. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Restrict API access to a specific geographic region
B) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
C) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
D) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance

2. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
B) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
C) Configure a custom dedupe rule that uses the country field as the secondary duplication key
D) Use smart campaigns to assign new leads to each partition based on the Country field

3. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Implement naming conventions for campaigns
B) Reduce the number of campaigns
C) Consolidate all campaigns into one workspace
D) Remove inactive campaigns

4. How can API integrations be secured in Marketo? (Choose two)

A) Enable IP restrictions for API access
B) Use dynamic content for security
C) Disable external integrations
D) Use approved API tokens

5. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Warm up IP addresses
B) Increase sending frequency
C) Adjust recipient preferences
D) Use double opt-in for subscriptions

Solutions: