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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Unica Campaign Architecture and Components- Campaign server architecture
  • 1. Platform integration overview
    • 2. System components and services
      - Installation and configuration
      • 1. Environment setup requirements
        • 2. Deployment models
          Topic 2: Offers and Treatment Management- Treatment rules
          • 1. Contact policies
            • 2. Eligibility rules
              - Offer creation and management
              • 1. Offer templates and attributes
                • 2. Offer versions and lifecycle
                  Topic 3: Campaign Design and Flowcharts- Campaign structure
                  • 1. Campaigns, sessions, and flowcharts
                    • 2. Process box usage
                      - Flowchart development
                      • 1. Audience selection and segmentation
                        • 2. Data manipulation and extraction
                          Topic 4: Segmentation and Targeting- Target list generation
                          • 1. Optimization rules
                            • 2. Offer assignment
                              - Audience segmentation techniques
                              • 1. Cell creation and management
                                • 2. Advanced segmentation rules
                                  Topic 5: Performance, Optimization, and Reporting- Campaign optimization
                                  • 1. Resource management
                                    • 2. Run-time optimization techniques
                                      - Reporting and analytics
                                      • 1. Campaign reporting tools
                                        • 2. Performance metrics interpretation

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In order to do this, a table containing both columns is necessary. This can be accomplished by mapping a table:

                                          A) in at the Household level as a table is normally mapped and then use the "Specify Additional Audiences" screen to select the Customer columnwithin the table.
                                          B) in as a base table at the Household level and then map the same table in as a dimension table joined to the base table on the Customercolumn.
                                          C) into the catalog and select the Household column and the Customer column when selecting the audience level.
                                          D) into the catalog twice, once at the Household level and once at the Customer Level.


                                          2. A campaign user has come to the specialist indicating that one particular flowchart is taking too long to run, and they need help finding the bottleneck. What are the most logical first steps to try to isolate the actual bottleneck(s)?

                                          A) The specialist needs to send the user a re-sizing questionnaire, since this means the user's system is undersized.
                                          B) The specialist needs to ask the user a sequence of questions about all of the flowcharts such as how many records do they select initially, howmany segment boxes do they have, and how many output records do they write per day.
                                          C) The specialist needs to ask for a copy of that flowchart's log file and the flowchart template file, and use it to begin the initial assessment of thesituation.
                                          D) The specialist should request that the user monitor the performance of the database because it's most likely a database problem.


                                          3. A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:

                                          A) use the Cognos application administrator to create a new data framework which includes the new attribute.
                                          B) do nothing, once the new column is added the reports model is automatically updated.
                                          C) use the Reports SQL generator to update the existing reporting views.
                                          D) use the Reports SQL generator to create new views which include the new attribute.


                                          4. An administrator has created an offer template with an attribute 'Cost to company' . How should the above attribute be defined so that no user could change or override its value while creating an offer using the aforementioned template?

                                          A) Cost to company should be defined as a 'Hidden Attribute'.
                                          B) Cost to company should be defined as a 'Parameterized Attribute'.
                                          C) Cost to company should be defined as a 'Custom Cell Attribute'.
                                          D) Cost to company should be defined as a 'Static Attribute'.


                                          5. If a database loader utility is properly configured and used, it will almost always help to improve flowchart performance. Where can the specialist determine if the loaders are configured for use?

                                          A) Look on the partitions level for the loader settings, as these will control all data source loader settings.
                                          B) Look on the partitions-partition[n]-datasources level and then look for both the UA_System_Tables database loader settings, as well as all ofthe user table data source loader settings.
                                          C) Look on the partitions level for the server and then optimization settings, as these will control all data source loader settings.
                                          D) Look on the partitions-partition[n]-datasources level and then look for the UA_System_Tables data source loader settings, as these setting willoverride all other data sources.


                                          Solutions:

                                          Question # 1
                                          Answer: A
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: D
                                          Question # 4
                                          Answer: A
                                          Question # 5
                                          Answer: B

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