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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which global communication trends impact how a marketing communication team may function?

A) The lack of convergence between internal and external stakeholders
B) The irrelevance of local media tracking and analysis
C) The use of media outlets and influencers to promote a brand
D) The growth of streaming video and audio platforms

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
B) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
C) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
D) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.

3. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It builds connections and fosters collaboration.
B) It offers an online marketplace.
C) It will provide a location for employee profiles.
D) It will be a place to share company information.

4. Which of the following should be considered when creating a more effective corporate social media strategy?

A) The volume of engagement with the corporate social media accounts
B) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
C) How many impressions the corporate social media accounts receive in a particular time period
D) Any engagement with the corporate social media accounts

5. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
B) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C) Recognize employees who submit the largest number of innovative ideas in company media.
D) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

Solutions: