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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A) Data Extract Activity
B) SQL Query Activity
C) SendLog Extract
D) Report Definition Activity

2. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Create separate exclusion filters for every journey.
B) Build independent suppression Data Extensions for every campaign.
C) Export active journey participants every morning.
D) Maintain a centralized suppression audience updated automatically from active retention journeys.

3. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A) Tokenized Sending should be combined with field-level data encryption for additional security.
B) Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
C) Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
D) Personalization Strings still allow PII to be displayed within an email.

4. A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?

A) Create and send an email in Email Studio to test the connection and validate tracking.
B) Create new Marketing Cloud and Sales Cloud users and perform a new installation.
C) Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
D) Validate Marketing Cloud and Sales Cloud users have access to the business unit.

5. Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?

A) Relational data extensions with primary keys to match subscribers with their data.
B) Attribute group in Contact Builder for segmentation.
C) List model and Groups in Single Send Journeys.
D) Data Extension Entry Source in Journey Builder with a filter.

Solutions: