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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Topic 2: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 3: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Space Management & Store Clustering - Promotional Strategy & Evaluation - Efficient Assortment Development |
| Topic 4: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
| Topic 5: Data Competency & Analysis | 25% | - POS Data Analytics - Shopper Data & Geo-demographic Analysis - Panel Data & Advanced Analytics |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
What does ROI analysis measure?
A. The percentage increase in customer satisfaction after a promotion.
B. The financial return of a promotion by comparing incremental revenue to the investment made.
C. The total sales volume generated by a promotion.
D. The cost savings achieved through a promotion.
Question 2
Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?
A. Advertising Dollars
B. Product Type
C. Consumer Usage
D. Price Range
Question 3
The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?
A. Not enough information to gather an insight
B. Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
C. Increase linear shelf space for this segment
D. Reduce linear shelf space for this segment
Question 4
How does reducing the SKU count impact labor and operating expenses (OPEX)?
A. It primarily increases customer satisfaction without affecting labor or OPEX.
B. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
C. It has no impact on labor or operating expenses
D. It increases the complexity of inventory management, raising labor costs.
Question 5
What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?
A. The 80/20 Rule applies only to inventory management, not sales.
B. The majority of sales come from niche or specialty items.
C. Most sales are derived from a small percentage of best-selling items.
D. All items contribute equally to total sales.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: C |
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