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AD0-E202
  • Exam Code: AD0-E202
  • Exam Name: Adobe Analytics Business Practitioner
  • Updated: Nov 05, 2026
  • No. of Questions: 70 Questions and Answers
  • Download Limit: Unlimited
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Practice should feel like the real thing. The PC and online versions from Lead2Passed simulate the AD0-E202 exam environment with intelligent, interactive testing, so you can assess your pace, adjust your timing, and walk into the Adobe Analytics Business Practitioner exam already knowing what to expect.

Adobe AD0-E202 Exam Syllabus Topics:

SectionWeightObjectives
Business Analysis34%- Understand conversion funnels and performance metrics
- Define reporting strategy based on business questions
- Analyze data, identify trends, outliers and anomalies
- Interpret Solution Design Reference (SDR)
Reporting and Dashboarding for Projects38%- Combine dimensions, metrics, date ranges and components
- Build, configure and customize Analysis Workspace projects
- Use Report Builder and Data Warehouse
- Select appropriate visualizations, fallout and flow reports
- Schedule, share and set alerts for reports and dashboards
General Tool Knowledge and Troubleshooting9%- Understand dimensions, metrics, events and variables
- Configure marketing channels and classifications
- Identify and resolve common data quality issues
Segmentation and Calculated Metrics19%- Create and configure basic segments
- Build and validate calculated and segmented metrics
- Apply, compare and share segments

AD0-E202 Exam FAQ: Details, Policies, and Study Options

The Adobe Analytics Business Practitioner blueprint breaks down into these main domains:

  • General Tool Knowledge and Troubleshooting (9%)
  • Reporting and Dashboarding for Projects (38%)
  • Segmentation and Calculated Metrics (19%)

Additional domains follow in the official outline, and our question bank covers every one of them.

Right after payment, your download link is available instantly and an automatic email with the materials reaches your inbox in about a minute — you can download the attachments whenever it suits you and install the software on as many machines as you need. If nothing arrives within two hours, contact our support team and we will sort it out. Your purchase also includes 365 days of free updates, sent to your email as soon as a new version is ready; when the period ends, you can renew at a 50% discount.

You can register through the official channels below:

Pick the option that suits you, choose a test center or an online slot, and book early — popular dates fill up fast.

Based on the latest exam information, the AD0-E202 exam contains 69 questions and gives you 120 minutes minutes to complete them. Practicing under the same time limit in our PC or online version is a good way to assess your pace before the real thing.

Adobe lists the following prerequisites for the Adobe Analytics Business Practitioner: No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics.

You can verify the details on the official certification page.

If you fail the corresponding exam within 60 days of your purchase, we will refund you in full. Simply send a scanned copy of your enrollment slip and your official Score Report PDF within two days of taking the exam; we process verified claims within seven days. A few conditions apply: exams taken within three days of purchase are not covered, the candidate name must match the payer, and free or expired products are excluded. If you would rather keep preparing, we can exchange your product for two others of equal value instead.

Adobe suggests the following official training options:

These courses pair well with hands-on question practice if you want a structured path through the material.

Because it was built for people with little time to spare. The bank covers the important knowledge points of the current Adobe Analytics Business Practitioner blueprint with expert-verified answers, and you study in the format that fits you: a printable PDF you can mark up with a pen, or PC and online versions that simulate the real exam interactively and let you assess your pace. A free demo lets you confirm the quality before you buy, and every purchase includes 365 days of free updates plus a 50% renewal discount afterward.

The current passing score for the AD0-E202 exam is 550 / 700 (69%), and the exam fee is $180 USD. Fees and cut scores are set by Adobe, so confirm the latest figures on the official page before you register.

Adobe Analytics Business Practitioner Sample Questions:

An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)

  • A. Right-click on the request cell, and added depended Request > breakdown.
  • B. Edit the existing request, and select the Dimension ''Month' and'' Country'' in the first step of the request wizard
  • C. Edit the existing request and select the Dimension ''Country'' in the first step of the request wizard and ''Month'' in the second step of the request wizard.
  • D. Edit the existing request and select the dimension ''Month'' in the first step of the request wizard and Country'' in the second step of the request wizard.
  • E. Right-click on the request and add Matching request >Breakdown.
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

The website manager asks an analyst to provide an analyst for the churn rate over a period of time among the visitors of product pages.
Which visualization should the analyst choose in order to support the analysis?

  • A. Histogram
  • B. Cohort table
  • C. Products Conversion Funnel
  • D. Fallout
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

A client requests a donut chart of the top 10 cities. The analyst creates the following Freeform table.

The following donut chart was already created, but only shows five cities and an ''Other'' bucket.

What is the correct way to show all 10 cities in the same donut visualization?

  • A. Open the visualization settings in the top right visualization menu, and set the item limit to 10.
  • B. Change the source freeform table to limit the amount of records.
  • C. Right-click the visualization to set the item limit to 10.
  • D. Click on the ''Other'' bucket label to unhide the list of elements in this bucket.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

What happens when an analyst checks the box ''make this an Experience Cloud Audience in the Segment Builder.

  • A. Allows for usage of the Segment in Audience Manager and Target
  • B. Automatically tags the segment as an Experience Cloud Segment''
  • C. Automatically shares the Segment with all adobe analytics users and user groups within the organization
  • D. Approves the segment for all Experience Cloud users
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

  • A. The entry page Dimension refers exclusively to the first page that a visitor lands on the site throughout its history, so there are distortions regarding the period of analysis.
  • B. The entries metric refers to entries on a given page, and is counted every time the page loads on a visit.
  • C. The page Dimension should be used exclusively with the metric of page Views avoiding false analysis.
  • D. Occurrences refers to all hits associated with a particular entry page, also counting events Triggered throughout the session.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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