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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the import configuration, select the "First line contains column names" check box.
B) In the field mapper screen, select the "Columns Already Included" check box.
C) You must delete the first row of the file before performing the import. Your file must contain actual data only.
D) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

2. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You move a target timer from its original place before one event to after thatevent.
B) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D) You modify one of the conditions in a filter being used in the program.

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Unique Conversions, Event Date = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Total Clicks, Interval = 3days

5. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <#-- and -->
B) <<-- !~ -->
C) <!-- and -->
D) <comment> and </comment>

Solutions: