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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

A) A Session container.
B) An Event container.
C) A Page container.
D) A Person container.

2. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:

A) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
B) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
C) Use a default visualization that plots sign-in and account creation events without filters.
D) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

3. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A) Static Filter
B) Date Range Filter
C) Metric Filter
D) Event Trigger Filter

4. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Campaign Priority Setup
B) Identity Stitching
C) Profile Merge Rules
D) Data Source Linking

5. A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?
Response:

A) The user's access is based only on the group level.
B) The user is limited to the lowest level of access possible.
C) The user gets the highest level of access possible.
D) The user will only be able to view the project, regardless of access.

Solutions: